Keynote: How to simplify Product and Marketing integration
This keynote will tackle the tricky subject of product and marketing integration. Learn the framework for user pains and gains. Discover how data-informed insights can help everyone.
Mike Parsons, Chairman of Advisory Board QUALITANCE
This keynote will tackle the tricky subject of product and marketing integration.
Understand the internal and external forces on product and marketing teams
Learn how the study of user pains and gains can inspire both product development and marketing
Learn how to build great business insights using five metrics
Let's celebrate six mantras that remind us of the vital ingredient for product and marketing teams: collaboration