Business Innovation
2: Beyond Product Innovation
Go beyond product innovation and learn the other three P's of innovation: People, Promotion and Profit.
Your Instructor
Mike Parsons, Chairman of Advisory Board QUALITANCE
Since quitting university after seven weeks, Mike has gone on to achieve remarkable feats. He launched Australia's first internet radio station, lived in Europe and USA, claimed a Guinness Book of Record and sold his Silicon Valley Startup.
Business Innovation 2: Beyond Product Innovation
Course Curriculum
• Welcome To The Course
• Part 1. Introduction
• Part 2. STEPPS Model
• Part 3. Growth Marketing
• Part 4. Lean Analytics
• Part 5. Archetypes
• Part 6. Culture
• Part 7. Recap
• Next Steps and Assets
• Part 1. Introduction
• Part 2. STEPPS Model
• Part 3. Growth Marketing
• Part 4. Lean Analytics
• Part 5. Archetypes
• Part 6. Culture
• Part 7. Recap
• Next Steps and Assets
Business Innovation 2: Beyond Product Innovation
Build an understanding of storytelling, growth marketing, lean analytics, innovation archetypes, and how to build a culture of innovation.
-
Explore the 4P's
-
Learn bottomup marketing and storytelling
-
Data informed approach to growth
-
Breakdown the drivers of an innovation culture