Your Instructor

Mike Parsons, CEO Qualitance

Since quitting university after seven weeks, Mike has gone on to achieve remarkable feats. He launched Australia's first internet radio station, lived in Europe and USA, claimed a Guinness Book of Record and sold his Silicon Valley Startup.

Business Innovation
2: Beyond Product Innovation

Build an understanding of storytelling, growth marketing, lean analytics, innovation archetypes, and how to build a culture of innovation.

Business Innovation
2: Beyond Product Innovation

Course Curriculum

• Welcome To The Course
• Part 1. Introduction
• Part 2. STEPPS Model
• Part 3. Growth Marketing
• Part 4. Lean Analytics
• Part 5. Archetypes
• Part 6. Culture
• Part 7. Recap
• Next Steps and Assets
Business Innovation
1: Product Innovation

Business Innovation
2: Beyond Product Innovation

Go beyond product innovation and learn the other three P's of innovation: People, Promotion and Profit.

Business Innovation
2: Beyond Product Innovation

Build an understanding of storytelling, growth marketing, lean analytics, innovation archetypes, and how to build a culture of innovation.

  • Explore the 4P's

  • Learn bottomup marketing and storytelling

  • Data informed approach to growth

  • Breakdown the drivers of an innovation culture