Your Instructor

Mike Parsons, Chairman of Advisory Board QUALITANCE

Since quitting university after seven weeks, Mike has gone on to achieve remarkable feats. He launched Australia's first internet radio station, lived in Europe and USA, claimed a Guinness Book of Record and sold his Silicon Valley Startup.

Get Design Thinking

Learn how to use empathy to design new products and stories by being user centric. Get practical tips on how to research what users need and how to capture your insights into user journeys, stories and prototypes.

Masterclass Contents

Course Curriculum

• Welcome To The Course
• Part 1. Foundational learning
• Part 2. The Design Idea
• Part 3. Testing and Validation
• 51 minutes of video
• 72 slides
• all downloadable

Design Thinking

A powerful problem-solving tool that puts empathy for users at the heart of the process

Goals of the Masterclass

Learn how to use empathy to design new products and stories by being user centric. Get practical tips on how to research what users need and how to capture your insights into user journeys, stories and prototypes.

  • Use empathy inside your company and out

  • Generate inspiration for new product ideasDevelop user insights

  • Develop user insights

  • Test and validate your product idea